Is Co-Citation the Future?
Last week,SEOMoz’sRand Fishkin had an interesting article/video about how anchor text was being slowly phased out by Google in favor of co-citation. The idea was that as Google’s algorithms became more advanced the importance of anchor text would be slowly dialed down and associative citations from high-authority sites (or a lot from lower authority sites) would replace it. The post does raise quite a few questions, the most obvious being Is exact match anchor text hurting my SEO efforts? And Is co-citation the future?