From Blog to Profitable Business in Four Steps

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August 11, 2012

Blogging has been viewed as an avocation by most Internet enthusiasts and a source to share and gain knowledge about new concepts. With the emergence of ecommerce as a dominant force on the Internet, the concepts of search engine optimization, search engine marketing, and personalized searches are starting to evolve. All these concepts have evolved with a single objective, the objective of directing the right customer to the right online location.

The rapid growth of ecommerce space has forced companies to go online and set up their online kiosks. People visit blogs and forums to know about the recent happenings, and these are the prime places where online advertisers place ads related to your blog topic. Online advertisers target high traffic blogs and forums to place their ads, as this is the place where all the sharing happens.So, if you can write a quality blog on any topic, then you are certainly going to attract Internet enthusiasts who like your topic.

I’d like to share a few ideas with which you can make your passionately written blog into a money-spinning business.

  • Firstly, you have to create a self-hosted blog. In order to do this, you have to pick a domain name based on the area of interest that your blog is going to be about. Then try getting the preferred domain name along with a hosting package from the many web hosting service providers out there. Then register your domain and install the wordpress plugin, which would enable you to design and customize your website based on your niche.
  • Secondly, sign-up with ad networks such as the Adsense program from Google. The Adsense program reads your article and places related ads on your blog page. You will be paid when the person reading your blog clicks on the ad placed in your blog. You can also use other ad networks that pay you based on the total number of impressions. As traffic to your blog increases, these ad networks start to function well.
  • Thirdly, work on generating backlinks for your blog. This can be done by integrating social networking options in your blog post, commenting on other blog posts, submitting articles to high-page rank directories, and contributing content to forum posts. All these methods can drive a lot of traffic to your blog, which in turn increases the CPC rate.
  • Finally, join affiliate marketing programs like the ones provided by Through affiliate marketing programs you can refer someone to buy a product and if they purchase that product you would get a percentageof the sale.

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