In the previous article, the necessity of quality content was discussed and it was concluded that the superior the quality of the content, the better ranking it gets. That’s because search engines now focus more on the needs of the users (the people who search). Search engines have to make sure that their users do get what they want, and try to decrease the bounce rate of all the landing pages, and increase the time spent on the landing pages to ensure that the users are satisfied with what they’ve been shown and that they are willing to see more of the same (by reading the related articles, if any).
Another way of generating traffic is by commenting on other blogs. Usually, blog commenting is practiced as a method to build back links but in recent times, it has also been a great way to build relationships. The traffic received from comments on other blogs might be less compared to other sources, but the question is that is it really worth it? Do the few clicks a day actually do any good to your site? Note that it’s not about building back links or the SEO factor but the incoming traffic that is being discussed in this article. That’s because the back links matter more to the search engines than the visitors reading the comment (who are the potential visitors to your site from your comments).
Should You Yet Expect Traffic From Blog Commenting?
That’s the question being asked by many who were taught that commenting is a great way to build back links. There are thousands who leave their comments on several articles on a daily basis, and often get a few clicks regularly. Comments usually contain the follow three things that attract the clicks.
- Name – Linked To The Mentioned Site
- Keyword – Allowed by a good number of sites. An example is – [Name] from [Keyword]. The keyword name is linked to the specified site address while submitting the comment. This is also a major part for commenting as an SEO practice.
- CommentLuv Link – Being used by a huge number of blogs. The commentator can choose one from a list of 10 recent articles that are fetched from the site/blog’s feed. The linked article is displayed with the same title as the original one right under the comment.
Of the above three sectors that link to a site, the most efficient are the Keyword names and the Commentluv links. The reasons for the same are as follows.
- The keyword name might be a company’s name, or a famous keyword such as ‘Make Money Blogging’. Such company names or famous keywords might catch the reader’s attention and he/she tends to click it to open the curtain and see what’s behind it. The new visitor might then be a regular visitor to the site – you never know!
- The likelihood for the Commentluv links to be clicked depends on two things – 1) The presentation of the link (the font size, colors etc.) and 2) The title of the article (which is the same as the original article that is being linked). The better visibility of the link and the eye-catching or even jaw dropping the title is, the higher the chance of the link to be clicked. This might convert the visitor to a regular reader, as well.
The conclusion is simple. Blog commenting should be more practiced as a way to build relationships and also a way to build some back links. The expectation of traffic shouldn’t be much because not all readers will go through the comments section. For example, if the reader has gotten the required information, he might just close the tab without even scrolling down. It is yet advised that the practice of blog commenting shouldn’t be put on hold ever. It might just bring something good to you in the coming year of 2013.