You may find yourself wondering just how pictures will improve your Twitter engagement. That’s simple. People respond to visual stimuli. When people see something they are far more likely to desire it, and eventually purchase it. Visual effects will enhance engagement, and in return it will increase the chances of purchase.
There is also the professional aspect of the visuals being applied to your pages. It offers trust and personalization to the client. Photos make what you are offering tangible. If you upload photos people will be far more likely to read the messages. They will leave comments which in return give you the opportunity to interact with potential customers. Having that kind of personalized service will build public relations, trust and gain you a wealth of fans that will pass the word along for you.
So, how do you do it?
Did you know that you could improve your Twitter engagement with pictures? Sure you can! And it has never been easier thanks to user friendly apps like TwitPic. With Twitter being infamous for not being able to add photos knowing how to execute the process is the most important thing to do. Knowing why and how it induces engagement is the next priority you should focus on.
The first thing that you will do is log in to your Twitter account as you normally would with your user name and password. There is now a link that is located at the top of the page labeled upload photo. You must select this link and then hit browse in order to load a photo from your computer. You need to add whatever message that you want to communicate with other users and upload. This adds your photo and your message to TwitPic. There will be a link that is set to your photo.
What it all boils down to is this.
Incorporating photos into your Twitter account is one of the best marketing methods that you can use. Photo integration will double if not triple audience response and engagement. When you couple this with SEO, and use the correct key word density in the content you will also enhance your online presence. This means even more exposure to an even larger group of targeted audiences.
When you use a social networking platform like Twitter or Facebook and incorporate photos into the strategy that you use it is a win-win situation. The best thing is that this type of marketing is free. Not taking advantage of such an opportunity cost you money and fans. These are tools that you can incorporate yourself or by hiring a trusted professional to create and maintain the pages for you.
Everything that you add is for the greater good of your business. This is only so if the content and photos are solely yours. Just like a brand or a logo the photos and content should immediately bring your company to mind, and they should never resemble someone else’s. The last thing that you need is something on your page to trigger thoughts of the competition in the head of a potential client or customer. That would defeat the whole purpose. Plus plagiarism laws as well as copyright laws are very strict about such violations. These are things that could cause suspension of accounts and in some cases all of the major search engines as well. This could be the death of a company.
What you need to know.
It is no secret that everything is either done or researched online. It is worth it to invest in these tools, because they are detrimental to the survival of your company. Yes, even something as simple as adding your visual content to Twitter can really make a difference.
After covering the basics it is easy to see that waiting to implement these tools or not taking full advantage of all of the uses that are offered on these free sites is a mistake. Not only does it cost you money, but not having this strong, professional and consistent online presencegives the competition the leg up. Once you are left behind in these technological times getting caught up is tough. The two things that you cannot get back are time and money. You want to give people the chance to become your loyal customers, followers, clients and so forth before the competition does.
About the Author:
Kevin Gao is the founder and CEO of Comm100 Live Chat, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Connect with Kevin on LinkedIn to find out more about him.