Email marketing is a tool to offer an immense opportunity to expand your business. Today e-mail has taken place of letters. E-mail needs a unique writing technique that influences the customer to take product or service from us. If you check regularly your email account, you will find many spam emails, offer emails, and other categories emails. Such emails forces us to delete them very quickly. There is a reason behind it and the reason sometime is poor marketing technique that forcefully involves the customer in buying some products. Sometimes we get irritated in deleting such emails. What are the mistakes that often a sender does? Here are some basic points, which we will discuss.
- Ignore buyer’s want: Without judging buyer, the sender usually sends emails to many people. It increases email volume in company but without any output. A survey in USA states that in 2012 email volume reached to 71% compare to previous year. In order to remove this mistake you should speak directly to your buyer and then send mail stating his requirement. You can tell him about bio product with main product that will affect a lot to buyer’s mind.
- Message Customization: Marketing team always tries to reach as possible as to huge crowd to advertise their product. In this scenario, they forget to customize or analyses buyers. There are many people, are not aware about your company and if you send them email, it will be a waste of time without any result. Therefore, customize your group of people instead of sending same message to all your associates.
- Link base work: When marketing team send emails to buyer or common people they often forget to put a product link for which they are sending email. A product link always works as a pay per click. When receiver clicks on link, he will get the product description and features on his webpage. It reduces time of buyer and saves him from searching your product.
Conclusion: If you keep in mind the above common mistakes and implement them, you will sure get traffic as well sales too. Email marketing is a cost effective technique, which boosts the brand of a company.