Do you find your travel website struggling to get the traffic boost that you wanted for? Indeed the travel industry is one of the most competitive out there and it is important that you have a proper marketing plan if you want to succeed. Here are 4 simple ways that you can use in order to drive traffic to your website and promote your business altogether.
The first thing that you will want to do will be to optimize your travel sites for the search engine. For instance you will want to make sure that your keywords are present all over the site and in the Title and Header tags. Do not overdo it though. Also make sure that you have relevant backlinks pointing to your site to ensure a good ranking in the search engines.
Secondly you might want to make use of guest posts in order to help promote your site. The advantage of guest posting is two-fold. First thing it will help you drive some much needed traffic to your own site from established blogs and website. Secondly guest posting can allow you to improve your ranking because it will be providing some quality backlinks from other travel blogs and sites in order to improve your ranking.
Social Media Presence
Nowadays a lot of traffic comes from social media sites such as Facebook and Twitter and it might be important that your travel site is represented on these media. Make sure that your Twitter and Facebook button are in a visible position and that visitors can quickly follow you on these sites. This will be a kind of list building where you will be able to promote your products and services in the future.
You might also consider the creation of small videos that you will upload to sites such as YouTube. If your video is really good, chances are that they can go viral and thus draw some great traffic to your own site. There are many freelancers on the internet that will do this for a modest fee and this can be really useful as far as traffic is concerned. For instance you might want to create videos of the various destinations you promote or a tour of the places of the interest.