One of the things that people need to realize about SEO is that it is not static. SEO is ever evolving and changing, and that means that in order to stay on top of the game, website owners need to know, understand, and adapt to all of those changes. In the web world, survival of the fittest is just as much a rule as it is in the wild. Keeping up with those changes isn’t always easy though. Becoming complacent is easy, but it can be dangerous.
Search engines have their own rules, and they don’t always let people know when they are changing those rules. This means that the algorithm might change, and there might not be enough time to make the needed changes to content on the site. This means that when the algorithms go into action, a site that was once on top of the heap at Google or Yahoo might now be at the bottom of the first page. Worse, it might not even show up on the first several pages because of the changes to the algorithm. The methods might change, and you do have to make sure that you adapt with them. However, you will find that most of the basic and fundamental rules surrounding SEO remain. Some WordPress templates even have SEO features.
Content Rules the Roost
This should come as no surprise. Content is the most important part of any website today. Without content, people would have no reason to visit a website at all. As always, site owners need to strive to provide their visitors with content that they are going to find valuable. The content can provide entertainment, knowledge, or information on a product. The content can be just about anything from articles to video. Great content is the key to having success with SEO long term.
While you don’t always have to have groundbreaking content, you do need to have solid content that is able to offer something of interest to long time or new visitors. Having good keywords is important, but making sure that you understand what it is your particular visitors want and mean is just as important. This will help you choose the right keywords and type of content for your site. However, one of the mistakes that some sites make it content stuffing.
They have a dozen keywords crammed into an article of about 400 words, and all of those keywords can render an article unreadable. The search engines know that the creators are just trying to stuff keywords, and that is one of the reasons for some of the new changes to SEO.
Think of SEO in the Long Term
Too many people who are trying to build a site want to see immediate results, which could well be the result of the fast food nation in which we live. Instead of looking for results the day after you put your site and content up on the web, you should keep building slowly. Build those links slowly, keep adding quality content that gives your visitors something they need, and the results will come. SEO builds on itself. It just takes time.
Understand the Search Engines
Search engines want people to be able to do well and have high ranked sites because it makes more users want to use those search engines. However, they want to make sure that they are able to provide valuable content to the visitors who use their search engine. Thus, if the search engine has too many spam results, they are not going to get repeat used. This is why search engines are cracking down on content when it comes to getting a good rank. If you have quality content, you will not have to worry.