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Tools and Tactics to drive traffic to your website

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November 7, 2012

Driving traffic to your website is the goal of any social media campaign. Let’s take a look at some of the most widely used tools and tactics to improve both the quality and quantity of visitors to your website.

Identifying keywords that aren’t monetized:

Use keyword research tools to identify keywords that are not overly monetized. Google’s KW tool, WordTracker and other tools will help you identify some terms which are high traffic and which have a relationship with your industry, but which have not been purchased by keyword advertisers. If you are able to identify such keywords, then for a very low CPC you can build a site or business that will garner more clicks. In this method, it is important to track who visits your site to ensure that the campaign is delivering value.

Creating Controversy:

Any experienced PR professional will have milked this idea for all its worth. For this to work online, you should have a passionate community who care about what your site or service is about. The next ingredient is a very well written piece that challenges existing notions and perceptions. It’s even better if you can link this controversy to the day’s hot topic. Anyone who implements this should be ready to face differing points of view with a calm professional attitude. The benefits of successful implementation of this strategy include a good amount of traffic from multiple sources and even quite a few RSS subscriptions.


This is a usually overlooked method of increasing your traffic to your site. Anybody in any service can use this strategy to make things interesting. For example, if you are a hairdresser, you can flag all hairdressers in a county and cross reference it with census data of wealthiest districts. You can then get creative with the interpretation of your data. The goal of this approach is to be picked up by mash up tracking websites. This will assure quite a few thousand visitors if you get featured on the banner. If you really do an exceptional job, your map mash up may be chosen as an example of a great mash up. This will ensure a steady stream of visitors to your site over time.

Covering conferences:

Covering a well attended conference in your industry on your page is a great way to increase traffic to your website for a short while. For this, you need a passionate and friendly person at the event to act as a reporter. Take a lot of pictures, hit the bars around the conference area and network actively with the people you meet and give a day by day update of the event. At the end of the event, your website will be one of the sites that receive an increase in traffic. Though the popular trend is to cover big events do not let size of the event be a drop dead criterion for your decision. If you cover a smaller event, then the resulting increase in traffic is more likely to reflect in actual business as people within the industry will recall your website.

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