Social Media Marketing Via Youtube

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August 29, 2012

The internet has truly changed the way people live. Through the internet, people can browse and at the same time give information, send mail, share and upload pictures and videos in a matter of seconds. With the advent of social media, web- and mobile-based technologies can turn communication into interactive discussion among organizations, communities, and individuals.

Today, there are thousands of social media websites available. YouTube is one of them. Many consider it as the most popular video-sharing website and the top social media innovation of the decade. With Youtube, users can watch, upload, view and share their videos. It uses Adobe Flash Video and HTML5 technology to show an extensive variety of user-generated video content, which include movie and music videos and clips, TV clips, video blogs and short original videos.

Many companies now use social media to their advantage. They attract traffic and attention to their product using social media sites. This process is known as social media marketing. Thus, this form of marketing is driven by word-of-mouth, meaning the results are not gained from paid media but rather from earned media.

Since video sharing has become one of the best marketing tools available these days, companies are considering making videos on their niche to promote products and services they are selling. The purpose of the video is to entertain, catch the attention of viewers and to give information. It is important for the videos to catch attention, because if it wouldn’t, then it will not turn to sales. In order to increase views, companies implement a number of strategies like integrating SEO. For example, adding a tutorial or a testimonial video of actual customers who have used the product and posting them where people can actually watch and see the product is an excellent strategy.

On the other hand, some companies and individuals would buy Youtube views to increase figures instantly. Buying views can make target customers feel like they need to watch the videos as well. In addition, because the video is popular, people would feel that it is something worth watching.

Another reason why companies buy youtube views is to make the company or brand known worldwide. Apparently, the more the video views, the higher it will rank in search engines. That is how search engine works.

Social media can work to your advantage, that is, if you play your cards well. Using social media marketing can make or break your business. Giving wrong information can make your popularity go down. Make sure that before you implement any social media strategies, study and evaluate the whole process.

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