The Best Social Media Monitoring Tools

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October 4, 2012

Everyone knows how beneficial social media marketing can be for a small business. However, many businesses simply do not put enough effort into monitoring their social media presence outside of their own account. No longer are social networks used solely for contact information storage and sharing of funny pictures between friends. Social networks can be excellent marketing tools for small businesses and big businesses alike. There are a few tools that can help you to more effectively monitor your social media presence including;

Social Mention

SocialMention is a top notch real time social media analytics website, allowing you to better analyze your presence across several different networks, and is also capable of providing you with alerts whenever your company or website is mentioned. SocialMention also allows you to customize your profile to only those networks that you are most interested in analyzing your presence on. SocialMentions also provides an Alerts service, which is similar to Google Alerts, sending you email notifications whenever you are mentioned on your specified social networks.

Google Alerts

Google Alerts is not just for social media monitoring, but for monitoring the entire web in general. Basically, Google Alerts allows you to input keywords, which could be your website URL, website name, or business name, and sends you an email whenever an indexed web page that mentions those keywords is picked up by the search engine.


Hootsuite is much more than a social media monitoring tool. It doubles as an account management center, a scheduler for messages and tweets, and a complete analytics system, as well as a mentions monitoring tool. Hootsuite originally started as a Twitter management tool, but since that time has grown to include Twitter, Facebook, Google+, LinkedIn, WordPress, and a host of other social networking sites, allowing you to have complete control over all of your social media profiles, while granting you complete access to monitoring your mentions.


Beevolve is the web’s most comprehensive social media monitoring and in depth analytics platform. At its base, Beemetrics focuses on allowing you broad coverage of mentions and visits from a wide range of social networks including Twitter, Facebook, YouTube, and a host of others. It also includes comprehensive spam filtering software, real time monitoring of visitors on all of your accounts, and in depth information regarding the demographics and geography of your visitors that have come from your social media accounts.


HowSociable is a simple tool that allows you to gauge your presence on a variety of different social networks. The site consists of one simple search bar, which you can type your brand or other keyword into, then HowSociable lets you know how many times your brand has been mentioned on the various social networks. The networks included in the application are YouTube, LinkedIn, Google+, Facebook, Twitter, Tumblr, WordPress, Blogger, yFrog, Lockerz and Foursquare, allowing you to effectively monitor every account.

Social media monitoring tools have become increasingly popular in recent years, giving businesses additional insight into who is visiting their page, and who is mentioning them on social networks.

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