Check your Gears First
Yeah. So you know that doing business is a game. Now you should understand that Mobile eCommerce arena is more a game and hence more adventurous. Since it is adventurous you should tighten your sport gears to play the game well without injury. Just once if your Mobile eCommerce App gets hung in some mobile device then consider it an ‘epic fail’. No use in grabbing the shoulder of your Mobile eCommerce App developer later on. It is your fault. You didn’t make a right choice of Mobile Commerce Application developer. So be careful when you choose and create a monitoring mechanism to make sure that he delivers you the perfect Mobile Commerce Application .
Deceive the Onlookers
Once you start playing well, then your opponents start considering you worth of reaching about. So they capture your strategy and its anatomy. What I say is they should get hell confused when they try to do that. Yeah! For that you have to wrapped your brilliant strategy in a way that no one could figure out ‘why this?’ when they try to read. Deceive them. You might find it hard to understand this concept now, but believe me it is easy, you just have to create a false image for your strategy you re implementing.
The main product/service is what you want to sell badly and make money. One quick way of making it happen is to make another product/service convince your audience that your brand is a clever one and the products from it would be trust-able. The parallel product should be very light idea-wise. For example. a car game, or a game like angry birds, temple run, song software’s etc. Once you prove quality in that simple product then you can pull them in to your main product’s Mobile eCommerce App.
Establish Uniqueness in all Ways
Starting from the shape, color, sounds, format of message to the way you display your product establish a totally fresh communicative tone. The people are bored of the ads. They hate ads. So talk like ads. Tell stories or tell jokes and then slowly rope them in. Build a lovable brand image. Example. People love Google not because of its main specialty, but because of its sub-specialties like Google’s Doodles etc. Such thing helps it to convey its temperament and then people fall in love with that brand.
Consider it a New Space for Growth
For brands who already have a big name tag in market the addition of Mobile Commerce App is an extra advantage. But for small brands that have had a bad time in market, the Mobile Commerce Application is the only place for reinventing itself and creating a new impression. Work towards quality and make audience rate you high in Android or iPhone apps market. Once you focus on perfect quality everything else falls in place. You also have the scope of starting competition with bigger brands. All the best!