Tech Tips

A blog on Tech Tips, Online Tools and Software, Blogging, Mobile World, Tech News and Social Media

Author: amy6

Business Software Buying Guide

Computers and Internet / Tools and Softwares

Business Software Buying Guide

Buying business software is a big decision. Whether you’re self employed, run a small business, or have purchasing power within a large company, the impact that your purchasing decisions can have is huge. Business software can be incredibly expensive, both in up-front cost, implementation cost, and in terms of its long term impact on the business. If you make the right decision, you can save your company a fortune. The wrong decision could drive the company into the ground.

Customer Service: Can Social Media Replace the Contact Centre?

Social Media

Customer Service: Can Social Media Replace the Contact Centre?

If you believe the hype, social media is taking over the world. It’s the Internet’s version of a water cooler, online store, billboard, and concert hall, but is the hype true? Well, not everyone enjoys using social media – for some people, the privacy concerns and usability issues are just too great. However, few people like using traditional contact centre services; perhaps social media could solve the problems of confusing IVR menus, poorly trained contact agents, and long hold times.

What are Brand Tracking Studies

Tools and Softwares

What are Brand Tracking Studies

Brand tracking studies are used by marketers to help them monitor the health of a brand, looking at what consumers and the media are saying about the brand via social media, blogs, and other channels. Brand tracking studies can look at a lot of different issues, and follow several different channels. Usually, studies look at awareness, usage, brand perception, and the intent that consumers have when they purchase a specific brand.