Make more from your traffic by multivariate testing
Multivariate testing can help companies make more money by increasing website traffic and sales conversions. Companies evaluate each landing page to determine how the layout, colors, images, videos and other elements of the website affect their ability to entice customers to purchase products or services. The more appealing and user-friendly the website becomes, the more likely visitors will purchase a product from the site. Multivariate testing helps companies know definitively which website elements are most effective.