Now is the time to experiment with PPC advertising
SEO isn’t dead, but it’t not as powerful as it used to be. Five years ago a site with good on-page SEO and quality backlinks would rank well in relevant search queries. But a few changes, both from Google and from users, have changed the playing field. Now might be the perfect time to try something new in your attempt to attract readers via search. It might be time to try a pay-per-click advertising approach.