Social Networking Tools for Businesses
The social media explosion has caused businesses all over the globe to re-imagine what branding and marketing look like in a digital world. While this has been a step in the right direction for the global business community, social media marketing comes with its own set of challenges. For starters, each social network has its own language and boundaries. First off, there are the obvious content barriers that are embedded into both Facebook and Twitter. Still, it seems that the gap between Twitter and Facebook is shallow when compared to the nebulous black hole known as Google+. With this in mind, the big question surrounding Google’s burgeoning social network is: So, now what?