Web 2.0 and Digital Marketing Domain
Digital marketing in the present era relies on web 2.0 sites and CMSs. Marketing through Web 2.0 sites internet marketing on the basis of social web. Here, social web implies typical websites, which foster communication and sharing between users. Blogs, affiliate channels, forums, wikis, web portals, social networks, bookmarking sites and user reviews are some of the examples of Web 2.0 sites.