As e-commerce and m-commerce (stands for mobile commerce not buying pictures of “M” from James Bond) become increasingly popular sales channels, one of the major focus areas for web designers is how to reduce shopping cart abandonment rates. Having people put your precious cargo into their shopping cart leave stinks. In the real world, it would be like going to Best Buy, putting tons of really great electronics in your shopping cart, then leaving the cart next to the cashier and just walking out. Studies have shown that average shopping card abandonment rates are as high as 70%. We need to do something about that!