4 Ways to Write Twitter Messages that Will Get Attention

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April 5, 2012

Twitter is a great way to gain followers and, for businesses, customers. Unfortunately, many people don’t know how to use Twitter to their best advantage. Most people might tweet about their new blog post, or an interesting article they just read, and that’s about it. But, if you really want to get noticed on Twitter, you have to make the messages you post really stand out. Here are some tips on productive tweeting.

Here are four ways to write Twitter messages that get attention.

Be Controversial

People love controversy, so writing a controversial tweet can definitely get you a lot of attention. There are several ways to be controversial in a Twitter message. You can say something shocking about yourself, your industry, or something in the news. Or you can opt to write a message that you know goes against popular opinion, which is often a sure-fire way to stir things up and get you noticed. However, before you post that controversial tweet, be sure you’re ready to take the heat. Ask yourself if the attention you stand to gain is worth annoying, or even offending, some of your followers. Surprisingly, the answer to that question is often an unequivocal, “Yes!”

Be Buzzworthy

Being one of the first people to break a juicy story is one way to guarantee you’ll get noticed. People often end up talking as much about the news breakers as they do about the news itself. But, in order to be buzzworthy, you have to keep your finger on the pulse of what’s going on in your industry, in the news, or in your corner of the web. Fortunately, social networking is a great way to do just that. Form relationships with people on Twitter, Facebook, and other social media sites. That way, the next time one of them has some buzzworthy news to share, you might be one of the first people they tell.

Be Informative

Becoming an authority in your industry, someone others turn to for information and answers, is a great way to get noticed. There are people on Twitter who have built large followings just by helping other people, and sharing useful, actionable information. Of course, this can be hard to do in only 140 characters. So practice the art of packing as much useful information as you can into a few short sentences.

Add a Touch of Humor

People like to laugh. And adding a touch of humor to your Twitter messages can attract new followers to you like flies to honey. But you have to decide whether or not humor is appropriate for your particular situation. If you are tweeting on your personal account, you can use whatever tone you like in your messages. But, for a business account, you might decide you want to maintain a more serious tone. Just keep in mind that a lot of businesses, even “serious” ones, are now using humor to attract new customers.

If you want to attract a lot of new followers and customers on Twitter, you need to focus on getting noticed. And by writing Twitter messages that are controversial, informative, buzzworthy or humorous, you will get plenty of attention.

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