Bing vs. Google – Whats the Difference?

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July 21, 2012

Google and Bing are two of the most popular search engines in the world. While each uses different advertising to pull in users, most people don’t really know the difference between these search engines. This article will explain all the major differences, and you will understand what really makes these search engines unique.

Aged Websites

There are many factors that Google and Bing consider before giving you a list of relevant websites. One of those factors is age. Google prefers newer content, and it tends to prioritize news sites over blogs and smaller content websites. Google is also known for giving a small boost to new websites to help them receive more traffic.

Bing prefers older websites that have more authority. Older websites typically get higher rankings because they have built a reputation with Bing. Age is considered a sign of stability, and Bing marks these websites as being more relevant than newer websites. News websites are still big, but older blogs and content websites are also considered authority pages.

Content and Context

Bing gives priority to the content on a website. Bing does this by paying more attention to on-page SEO. This means that Bing checks the website’s content to ensure that it mentions the keyword you typed in, and it does its best to ensure that the top websites are relevant to your search term.

Google cares more about context, or off-page SEO. Both Bing and Google improve a website’s ranking if it receives backlinks, but Google considers these backlinks a priority. You are essentially being shown the most popular pages, and many people have noted that the top results are not always relevant to your search. At the same time, Google does pay attention to on-page SEO to balance this out.

Capitalized Terms

Some people capitalize their keywords to make search engine spiders pay more attention to them. This has a very moderate impact on Google, but it has a relatively high impact on Bing. This can make it somewhat easier for people to game Bing’s system, and the content might be a little annoying to read. At the same time, Bing rarely links to spam websites that do not offer informational content.

NoFollow Links

Many of the easiest backlinks are NoFollow backlinks. These links do not improve a websites PageRank or authority, but Google and Bing treat these links differently. Google still follows the NoFollow link, and this will often help the website’s relevancy by a small margin. Bing has not made a statement about their handling of NoFollow links, and no one knows if they follow them or not.

Google seems to put slightly more weight behind NoFollow links, but Bing doesn’t seem to do anything with them.

General and Specific Searches

A general search is when someone searches a keyword for a broad category. For example, “cars” can be considered a general search. Bing does a better job of finding relevant pages that work with this type of searching. Bing also shows more links on the page, and this can make it easier to find a general website.

Google is better with specific searches. For example, “cars with broken windows” would be a specific search. Bing tends to jumble up these searches. It might show websites for car windows or broken cars, but it won’t do a very good job of finding websites that relate to your specific search term.

Spam Avoidance

Both Bing and Google are good at avoiding spam, but which one is better? Google has been dominating the search engine landscape much longer than Bing, and many people try to game its algorithm. This has led to a lot of spam on Google, but Google has quickly learned how to avoid spam by tweaking its algorithm on a regular basis.

Bing also does some regular tweaking, but it isn’t quite as good at avoiding spam. Most statistics show that Bing more frequently links to poor websites with spam content.


There are many differences between Bing and Google, and this will cause them to deliver different results based on your search. At the same time, many people notice that both Bing and Google tend to rank similar websites at the top. Try out both search engines, and see which one works for your particular needs.

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