If you own a site and run a business, you can share news and corporate events, pictures to draw customer’s attention and build a relationship between your customer and your brand. It can be done either on your site directly, or using a social media resources. On your social media page you can build a real community of fans and customers and share important updates and news.
Involving your business and name in social networks helps you to build your brand. In fact, you can do it in several ways; one of them is associating product or service with some public persons or your whole corporation. That is how the trust to your brand will grow: customers will believe, that people, who work on your product are the best. There is no trick, just make it true and in customers perception it will look like a tight bunch of a person who do and the product that has been done. When later you will present something new to a market, your brand name will play a great role, because customers will believe that the service is good, only because you suggest it, and it was projected and created by your team. That is how brand name works.
But before branding will give you benefit, you should build it first by making strong social relationships and great commercial in web. Take a look at last commercials made for PSP, the vice president is playing the leading role, he is funny, creative, ironical and great. Everything I can tell is that commercials were created by professionals and it will play its part when the sales will start for sure.
So if you want to build strong social connections with your customers, you should start developing your social media profiles and making viral videos, commercial video and posting great content. If you have a video but the audio file is not in the right format, you can convert it with audio converter.
Note that you should never try offer a web-community some low-quality content. People can make difference between great stuff and some auto generated crap. So it is really better for you to create something that worth to be shared to friends. For example, if you have a video done, try to look at it with new, fresh view. And answer the question honestly, does it really good enough to share it to your friends? Will they like it? Think about your customers and the social community you are trying to build, if you will give people uninteresting and not involving content, they will never come back to your page.