Working out how to promote an event or brand in the first stages of launch can be a difficult decision to make. In the past it may have been all about getting out into the public with flyers, putting up posters and striking deals with already established magazines and newspapers in order to print your advert, but times are changing.
With the rise of social media such asand within minutes you can have all your information passed on to thousands of people. People are taking to social media conversations in the way we all initially took to texting, it has become a phenomenal craze that is taking over in every spare minute people have.
In the time it could take one phone call to pass on the news of a celebrity sighting, that person standing two feet away from you armed with Twitter will have told hundreds of people and will already be running after them. Sending a tweet is the modern day equivalent to a newflash and keeping up to date with everything that’s going on in the world definitely involves social media.
Social media takes no time at all to run wild with an event or brand that people deem worthy of talking about, a simple conversation between two people on Twitter or on a Facebook wall can be seen by hundreds of people and instantly generate interest so it’s no wonder that it has become one of the most sort after forms of advertising.
Takefor example, over a few weeks they had over 103,000 tweets mentioning it and that’s nothing compared to the amount of people that will have read those tweets. Promoting something as large as LFW can be expensive, making sure that visitors will arrive to the exhibition, catwalk shows will be viewed and money will be spent. Think how much awareness those thousands of tweets generated and chances are it was a mere handful of people actually involved in London Fashion Week that started it!
Designers were the hot topic gaining followers by the thousands and their shows trending within seconds of the start. Burberry were hot favourites with 5361 tweets mentioning them, and gaining over 10, 000 followers. There is nothing like a bit of free promotion to increase brand awareness!
London Fashion Week is a fast paced fashion frenzy with designers and fabulous dresses all competing for customers as they showcase their new collections hoping for as much media coverage as possible. Social Media is to an extent uncontrollable for them as they can send out their own tweets but what people do with them is out of their hands.
You can take a leaf out of their book and see how effective social media can be for generating awareness.